Search Engine Optimization (SEO) seemed to me a strategy that web vendors and spammers used to generate traffic to their sites. As a web user and novice web designer, understanding how Google separates white-hat and black-hat SEO—literally, the good guys from the bad guys—helped me make sense of it a little more.
Google also depends on regular searchers to help by pointing out when something is wrong with your search results. If you do a search, and there is something that doesn’t fit or is sketchy, you can point it out to Google. Kevin Purdy, in his TechRepublic article “Give Google better feedback and get better results” shows us how.
I also have to give credit where credit is due, I learned the most about SEO and what Google does from this article I read in another library school course, LIS 451 (but liked Purdy’s visual view of one of the biggest takeaways I got from the article): Cahill, K., & Chalut, R. (2009). Optimal Results: What Libraries Need to Know About Google and Search Engine Optimization. The Reference Librarian, 50(3), 234-247.
Purdy, K. (2012, February 21). Give Google better feedback and bug reports and get better results. TechRepublic. Retrieved December 5, 2014, from http://www.techrepublic.com/blog/google-in-the-enterprise/give-google-better-feedback-and-bug-reports-and-get-better-results/